Soho has gone from being the seedy underbelly of central London to the trendy, restaurant-laden stomping ground of media sophisticates – and its star just keeps on rising.
In fact, there seems to be an insatiable appetite for the vice-turned-nice aesthetic. La Bodega Negra continues to cash in on the subterranean sex-shop novelty while restaurants like Wright Brothers Soho and The Ivy Café still book up weeks in advance.
The burgeoning number of businesses in the Soho area support the many restaurants lining the streets. This hotspot is bustling from breakfast right through to after-dinner drinks. Soho House recently got a fresh surge in investment (to the tune of 40 million) which really demonstrates the value attributed to the area.
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